How might we offer various paths of exploration for every user to find what they love?
PROJECT ADVOCATE
EXPLORATORY & EVALUATIVE RESEARCH
PRODUCT DESIGN (UX FLOW -> UI)
COLLABORATION WITH BRANDING
INFORMATION ARCHITECUTRE
GOOGLE DESIGN SPRINT FACILITATION
How might we demystify the research process for a tech organization?
INTERNAL QUALITATIVE RESEARCH
INTERNAL QUALITATIVE RESEARCH
WORKSHOP FACILITATION
GAME DESIGN
How might we empower women traveling solo internationally?
QUALITATIVE RESEARCH & MARKET RESEARCH
PRODUCT & UX DESIGN
BUSINESS STRATEGY & OPERATIONS
BRAND & MARKETING STRATEGY
How might we promote learning through intergenerational curated connections?
EXPLORATORY RESEARCH
IDEATION & PROTOTYPING
GAME DESIGN
INDUSTRIAL(PRODUCT) & UX DESIGN
SERVICE DESIGN
ask me about
How might we lend a helping hand at a time where we all feel out of touch?
PROJECT MANAGEMENT
UX DESIGN
VOLUNTEERING OUTREACH
![Surgeons in Operating Room](https://static.wixstatic.com/media/11062b_4ebfd43bcda34322a29ca6f1c23eff76~mv2_d_5100_3399_s_4_2.jpg/v1/fill/w_600,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_4ebfd43bcda34322a29ca6f1c23eff76~mv2_d_5100_3399_s_4_2.jpg)
Ayuda
Faced with the uncertainty of the pandemic, we searched for ways to be helpful, to add value, reduce noise, impact positively, and focus on our product offering being done rather than perfect.
How might we help city decision-makers to be informed and citizens to be involved in sustainable city making?
SYSTEMS DESIGN
PILOT EXPERIENCE & SERVICE DESIGN
SUSTAINABILITY ANALYSIS
URBAN DEVELOPMENT INNOVATION
How might we increase sales of a highly seasonal luxury product?
BUSINESS MODEL IDEATION
PRICING STRATEGY OVERHAUL
BUSINESS STRATEGY CONSULTING
![Panettone.jpeg](https://static.wixstatic.com/media/ceecc2_187474050d5a4fcfbdd211f8dcbb6ae8~mv2_d_3500_2333_s_2.jpeg/v1/fill/w_600,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/ceecc2_187474050d5a4fcfbdd211f8dcbb6ae8~mv2_d_3500_2333_s_2.jpeg)
FROM ROY
Creation of a sustainable business model in which a seasonal baked product can thrive to exceed the yearly demand quota to cover for yearly fixed costs whilst maintaining the high quality of the products and the experience to loyal and new customers providing a comfortable earning model for our client.
ask me about
How might we empower a public radio station to survive the digital revolution?
IN DEPTH RESEARCH PROJECT
CONTENT AND IA STRATEGY
UX & BUSINESS STRATEGY
ORGANIZATIONAL STRUCTURE WORK
![Radio Host](https://static.wixstatic.com/media/11062b_7194bec392154cad9d24ea5099480e34~mv2.jpg/v1/fill/w_600,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_7194bec392154cad9d24ea5099480e34~mv2.jpg)
XPN
Digital transformation and in depth research project for a public radio station in Philadelphia with the larger content archive I have ever seen.
How might we modernize the image of an establishment with so much history?
STAKEHOLDER WORKSHOP
FULL BRANDING AND POSITIONING
USER INTERVIEWS AND SURVEY
OTHER PROJECTS I ENJOY TALKING ABOUT
AND HOPEFULLY YOU'LL ENJOY HEARING OF
I'M ALWAYS LOOKING FOR OPPORTUNITIES TO SHARE MY EXPERIENCE WITH AN AUDIENCE,
HIT ME UP IF YOU PLAN TALKS OR MENTOR PROGRAMS)
![red+lights+still.jpg](https://static.wixstatic.com/media/ceecc2_f27b01bdcd505649baa259990b889eeb.jpg/v1/fill/w_284,h_160,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/ceecc2_f27b01bdcd505649baa259990b889eeb.jpg)
I'M A SUCKER FOR STORIES THAT MAKE GREAT DOCUMENTARIES
FILM SCHOOL
![Tablet PC](https://static.wixstatic.com/media/11062b_cdd0613b07254418b85b48336be70baf~mv2.jpg/v1/fill/w_284,h_190,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_cdd0613b07254418b85b48336be70baf~mv2.jpg)
Design quality standards
![IMG_4995.jpg](https://static.wixstatic.com/media/ceecc2_d6072a2a5a844f1bb25539905fe090b2~mv2_d_4032_3024_s_4_2.jpg/v1/fill/w_284,h_213,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/ceecc2_d6072a2a5a844f1bb25539905fe090b2~mv2_d_4032_3024_s_4_2.jpg)
CHEESE
DON'T TELL
YOU KNOW YOU WANT TO KNOW
![tepuy dinner.jpg](https://static.wixstatic.com/media/ceecc2_02180843d2a14d459ba0f2fb85cb9a40~mv2_d_5254_3840_s_4_2.jpg/v1/fill/w_284,h_208,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/ceecc2_02180843d2a14d459ba0f2fb85cb9a40~mv2_d_5254_3840_s_4_2.jpg)
PUNT E PO
THE BUSINESS I STARTED. ONE OF THE THINGS I AM THE MOST PROUD OF.
![BEHANCE LIVE.png](https://static.wixstatic.com/media/ceecc2_9d4378ea6566421ab5cc301dc703385f~mv2.png/v1/fill/w_284,h_208,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ceecc2_9d4378ea6566421ab5cc301dc703385f~mv2.png)