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A brief introduction


Originally from Venezuela, I have had the chance to live and work in many locations in Europe and the United States. Thanks to my multicultural background I am a keen observer of the world and its cultural nuances, making me a dedicated and empathetic researcher.


I work at the intersection of experience design, brand strategy and business growth.

I enjoy most finding opportunities in problems and identifying potential growth paths for companies and start-ups that desire to be profitable, adaptable and sustainable. 


I consider myself a designer because I see opportunities for positive change in the world, because prototyping is the only way to feel closer to a solution and because I am made to tell stories through products, for making ideas happen and concepts work.


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My career starts a decade ago with a desire to tell stories through filmmaking, I soon felt there was a need for those stories to interact with the users - which led me to pursue a career in interior and exhibit design. Soon after which I opened my own business designing and managing pop-up shops. I soon became more focused on being able to have a vision and strategy for my own business and my clients, which ultimately resulted in me completing an MBA in Design Strategy in San Francisco.



2016 - MBA in Design Strategy
California College of the Arts, USA

2011 - BS Interior & Furniture Design
Istituto d'Arte Applicata e Design, Italy

2008 - BA Media practice & Visual Culture
University of the West of England, UK

2021 - 2022(Now) Head of Product design
Stuart (Sustainable last mile logistics)

2019 - 2021 Senior product designer 
Wallapop (Second hand market place - leader in Spain)

2017 - 2019 User Experience Design Strategist

Eastern Standard (Digital & Brand Strategy Agency)

2016 - 2018 Business Innovation Consultant

Clients include California Olive Ranch & From Roy

Working in different industries and companies, my role has always been that of the consultant. I learned that listening is a key aspect of being able to advise wisely. Research is a fundamental part of making decisions that are valuable to a company, and grounding ideas in financial and operational feasible milestones is necessary to successfully perform as a company.

What sets me apart is this ability to understand the psyche of my clients, my team and my users. It is the importance I give to storytelling, to the physical materialization of experiences and how I care to execute seamless cohesive brand journeys that delight audiences while always keeping an eye on the vision and return on investment.

2015 - 2017 Co-Founder & Experience Design Director

Punt e Po (Pop-Up Design & Management Agency)

2014 - 2016 Brand Strategist /Project Manager / Interior Designer

Load (Architecture & Exhibit Design Studio)

Workshop facilitation &

collaborative innovation

Qualitative research &

data driven design


Experimentation & proof of concept pilot experiences

Team leadership & culture 

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