Design Thinking is the ability to understand that reframing a problem is the first step towards reaching a solution. Design is the process through which a solution is created and a product is materialized from its original idea. Design is a plan to improve production through prototyping by crafting design briefs that relate to precise business objectives.
Design Strategy is about finding competitive advantages through market research and design thinking tools that lead to a better plan of production and execution to allow a company to innovate in a valuable and functional manner.
“I truly had proof of her ability to be an efficient problem solver and accurate designer. Camille helped us greatly develop the concept to have it ready in record time.
The result was truly appreciated by the public and my team met with many interested investors thanks to Camille.”
Designer at Nucleo
My three main goals of a design strategist are:
1. Make Profit (from a specific problem at hand)
2. Make Sense (from the insights and findings, the processes and team culture)
3. Make Innovation (with a purpose and a mission to improve impact)